Social Media Marketing For Sustainable Destinations
Leverage your business's exposure through Social Media Marketing. This course is meant for tour operators, hotels, nonprofits, and DMOs with Beginner or Intermediate understanding of Social Media and/or those who wish to understand how to incorporate marketing sustainability. The course will give a comprehensive overview of marketing sustainability, branding, SEO, Facebook, Twitter, Blogging, and TripAdvisor.
Julia Guerra is TIES Director of Operations. She is responsible for overseeing the educational programs, membership, the TIES ecoAuction, and the TIES Social Media Marketing Strategy. She also helps organize the Ecotourism and Sustainable Tourism Conference. Julia did her undergraduate work in International Relations at San Francisco State University and is currently working towards her MSc in Responsible Tourism Management at Leeds Beckett University. Julia is also an avid scuba diver, hiker, and world traveler.
Reviews of the Course
"Thank you so much Julia for your expertise in this manner, I think sustainability its important in every industry and its always good to know new ways to improve it. This course definitively gave me a better perspective about how to used social media for sustainable destinations and helped me to become a better tourism professional."
- Rosalyn Bonilla
"I thought it was great information and tips on improving social media promotion. I know for us it has helped a lot to fine tune our promotions, Thanks
- Jason Shaw, Owner/ J&M Eco Adventure Tours
"It was a nice compilation of things and tips, but a bit superficial and thin, especailly for someone who has already worked a bit with social media. Maybe in the next version it can be upgraded a bit!"
- Harry Vasiliadis, Save Rinjani