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The Value of Ecotourism: Calculating the ROI of Going Green

The course is designed for tourism boards, individual (eco or those that are wanting to become green) tourism business owners, and certification bodies that want to provide benchmarking data to current and prospective clients.
During the course, they will learn about:
- The foundational components of typical ROI models,
- The advantages of employing a holistic ROI model,
- The additional investments, savings, and incremental revenue opportunities included in this ROI for Sustainable Tourism model, and
- Case study description and results as well as the driving elements for ROI and ecotourism trends for Ireland.

Your Instructor

Irene Lane
Irene Lane

Irene is the Founder and President of Greenloons. She is a dual EU citizen who has lived in 5 countries and visited 32 more in Asia, Oceania, Latin America and Europe. Drawing upon her professional and personal experiences to address authentic ecotourism from community, ecological and financial points of view, Irene is a frequent conference speaker, Huffington Post blogger and radio talk show guest.

Class Curriculum

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Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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